Weekly content

The loop

Map → kill → draft → edit. One sitting. 60 minutes.

Step 1 — Ask for the map

This week I want to post about [theme / angle / focus].

Give me a content map first. No posts yet.
- 5 post ideas
- What each is trying to do (educate, relate, convert, trust)
- Which is strongest and why

Step 2 — Kill, keep, swap

Reply in the same chat:

• "Kill #3. Generic."
• "Keep 1, 2, 5."
• "Swap #4 for a behind-the-scenes story about [real thing that happened]."

Step 3 — Ask for the posts

Good. Now draft the 5 posts.

Each post:
- Hook in the first line. No emoji. Stops the scroll.
- 2-4 short paragraphs.
- Soft ending — a question, a line, a takeaway.
  No "DM me for more."

Sound like my brand/voice files.
Don't use the kill list.

Step 4 — Edit in place

• "Post 2, rewrite the hook. Too try-hard."
• "Post 4, cut in half."
• "Post 5, change the ending. Too sales-y. Open question instead."

Next week

Same flow as last week. This week's angle is [new angle].