Turn it into a system

The structure

your workspace/
  ├── CLAUDE.md              ← your standards (how you work)
  ├── clients/
  │   ├── client-a/
  │   │   ├── CLAUDE.md      ← this client's brain
  │   │   ├── brand.md
  │   │   └── voice.md
  │   └── client-b/
  │       ├── CLAUDE.md
  │       ├── brand.md
  │       └── voice.md
  └── _template/             ← copy for every new client

The 3 files you need

• brand.md — who they are, who they serve, tone, kill list.
• voice.md — sentence patterns, favorite words, 3 example posts.
• CLAUDE.md — the "meet the brand" page. Points to the other two.

Don't write them from scratch — have Claude fill them

Fill this brand guidelines template based on what you
know about [brand name]. Leave blanks or write
"[TO CONFIRM]" where you'd be guessing.

[paste the template]

Then the same for voice.md:

Same brand. Now fill the voice brain template.
Use 3 of my best posts as the voice reference:

[paste the template]
[paste 3 example posts]

Generate CLAUDE.md last

In Claude Code, inside the client folder:

/init I'm the marketing manager for this brand

Claude reads brand.md and voice.md and writes CLAUDE.md automatically.

Scale it

New client = copy _template/, rename, have Claude fill it. 30 minutes.

Starter templates

Download them from sasoy.co/starter-kit. Free.